About Mic Schut
Every business deserves a logo as unique as its story. I offer professional logo design services tailored to fit your brand, industry, and audience. My packages are available in flexible tiers, depending on the project scope and number of deliverables, so you get exactly what you need to stand out with confidence.
Below are a few of my favorite designs from past client projects. If you’re ready to start building your brand, email me today to get started!
Where Design, Technology & Strategy Come Together
Hi, I'm Mic Schut, a Web Project Specialist, designer and digital strategist with nearly two decades of experience turning ideas into things that work.
My background started in creative design and art direction, but over the years my work has increasingly moved toward the intersection of web development, user experience, technical SEO and digital strategy.
Today, I help businesses and organizations build, improve and manage websites that don't just look good. They need to be fast, easy to use, accessible, discoverable and built with a clear purpose.
Whether I'm untangling a technical SEO problem, restructuring a website, improving a customer journey or building something completely new, I'm ultimately a problem solver.
From Creative Design to
Web Performance
Having spent close to two decades working in design, marketing and digital environments, I've learned that a successful website rarely comes down to one discipline.
Design matters. So does content. So does page speed, accessibility, site architecture, structured data, search visibility and understanding what you actually want someone to do when they land on a page.
That's why my work tends to cross traditional boundaries.
I can look at a website from the perspective of a designer, marketer, search engine and, most importantly, the person actually trying to use it.
Core Areas of Expertise
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Web design, development & content management
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Technical SEO and on-page optimization
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Website architecture and internal linking
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Structured data and schema markup
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UX and customer journey optimization
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Website performance and page speed
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Accessibility and usability
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Content strategy and microcopy
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Branding, logo development and graphic design
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Digital marketing, social media and advertising
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Project management and digital strategy
I've worked across platforms including Wix, Shopify, Squarespace, WordPress and Speed Digital / Dealer Accelerate, adapting the approach to the platform rather than forcing every website into the same mold.
I Also Build Things.
Some of my favorite projects start with a simple question:
“Wouldn't it be cool if...?”
Client work is a big part of what I do, but I also enjoy taking my own ideas from a rough concept to an actual product, brand or functioning website.
These independent projects give me a place to experiment with UX, development, structured data, technical SEO, research, ecommerce and ideas that don't necessarily fit neatly into a client brief
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SCALEIDOSCOPE
An unconventional measurement and conversion engine.
A web-based project exploring the weird, historical and unexpected ways humans measure the world, combining conventional conversions with obscure units, historical measurements, comparisons and educational context.
Web Development · UX/UI · Structured Data · Research · SEO
SLEEP NAP SNOOZE
A children's book turned into a digital brand.
What started as a book grew into a complete creative project encompassing writing, illustration direction, branding, web development, interactive content and digital marketing.
Publishing · Branding · Web Development · Content · Marketing
PHALLUS.ES
An unusually specific animal database.
An experimental educational website exploring reproductive anatomy across the animal kingdom through researched measurements, comparisons, trivia and structured animal data.
It's an unusual subject. Technically, that's part of what makes it interesting.
Behind it is a growing structured database and an exercise in information architecture, research, taxonomy, UX and technical SEO.
Web Development · Database Architecture · Research · UX · Technical SEO
LOGOLICIOUS
Branding made ridiculously easy.
LogoLicious - Add Your Logo App began as an idea for making it easier for businesses and creators to brand their photos and social content directly from their phones.
I helped take the product from concept through UX/UI, creative direction, product development and launch, ultimately growing it into an app used by creators and businesses around the world.
Product Development · UX/UI · Art Direction · Branding · Project Management
The Common Thread
A children's book, an animal anatomy database, a measurement engine and a mobile branding app might not appear to have much in common.
For me, they do.
They all started as ideas that needed to be structured, designed, built and made useful to real people.
That's also how I approach client work.
I don't see a website as a collection of pages or SEO as a collection of keywords. I look at the whole system: what you're trying to accomplish, what your audience needs, how they find you, what happens when they arrive and what might be getting in their way.